Bridging Data & Public Trust

One of my key responsibilities at the Madison Police Department was helping to develop and shape the MPD Annual Report, a cornerstone of the department’s transparency and public engagement efforts. This report serves as a comprehensive snapshot of crime trends, community outreach initiatives, and data-driven policing strategies, ensuring that both internal stakeholders and the public stay informed.

As a public safety communications professional, I ensured that the report was more than just statistics—it told a compelling story about MPD’s impact, initiatives, and evolving approach to crime prevention. I was instrumental in translating complex law enforcement data into digestible insights, making information accessible and actionable for the public.

Key Contributions & Data-Driven Impact

🔹 Integrating Digital & Social Media Metrics

- Showcased MPD’s digital outreach growth, reporting on 4.55 million Twitter impressions, 120,000+ monthly Facebook reach, and 49,445 podcast downloads
- Ensured data visualization and engagement analytics reflected MPD’s growing community presence online

🔹 Translating Data into Public Messaging

- Helped frame MPD’s crime data trends in a way that was transparent, informative, and solution-oriented
- Developed strategic messaging around community safety programs, ensuring public awareness

💡 Report Impact & Takeaways:

- Strengthened MPD’s ability to present crime data with clarity and transparency
- Ensured that community outreach efforts were quantified and showcased
- Demonstrated how data-driven communication strategies enhance public safety awareness

📖 View the 2019 MPD Annual Report: https://www.cityofmadison.com/police/documents/annualReport2019.pdf

🔹 Project Type: Public Safety Data & Communications Strategy
🔹 Role: Report Contributor, Data Storyteller & Public Engagement Strategist
🔹 Key Focus Areas: Data Visualization, Community Impact Reporting, Digital Communications